The Mini Token Blog

In the old days, a full share of an insurance underwriter’s work day was spent on the telephone, trying to acquire potential customers. Today, insurance marketing for brokers includesleveraging prequalified leads from insurance lead sites. These insurance sales lead companies offer a cost effective alternative to prspect lists and other marketing methods.

Insurance leadgen sites work by pairing together consumers interested in an insurance policy with insurance brokers who want to sell them a policy. These sites gather personal information from each user using a web form, warehouse the information and then sell the sales lead to a broker.

With a various amount of lead generation sites all selling slightly different products, insurance agents can’t always determine which insurance lead company is best for them. There are distinct characteristics that good lead generation companies hold that can make them stand out from the others including filters, pricing, refund policy and billing.

Pricing is significant. An inexpensive insurance lead may not provide premium users but a high cost insurance sales lead might cost too much to realize a net profit

A few insurance lead sites try to make you make a large deposit before sending you insurance leads. With so many leadgen websites allowing you to begin receiving leads with a small upfront deposit or some that will charge you after you receive leads, there is no reason to put up too much cash up front.

Bogus leads are inevitable. Sign up with a service with a full refund policy and this shouldn’t be an issue.

Filters help reject poor quality users. A lead company should provide filtering abilities including geographic and lead filtering. Mostly, you will have to pay more to use filters, as you will get higher quality prospects, but the added price is commonly worth the extra fee.

Lastly, when selecting an insurance lead service, you should shop around and test the waters of various leadgen companies. You may end up finding that a couple offer superior life insurance sales leads but don’t offer good automobile insurance leads. Signing up with a number of sales lead sites will permit you to also keep you and your business shielded in the event one or more of the insurance lead source’s quality comes down.